Shahd Academy
Learn the real platforms by doing.
Pick a course. Read the concept, study the interface, then run a live simulation of the actual tool — and get graded like the real thing.
6 results
Skill paths
The whole platform, start to finish. Every module in the order it should be learned, with one overview tying them together.
Modules
Prefer one topic at a time? Take any module on its own — each ends with a live lab.
Audience Targeting
From cold vs warm audiences to building a precise retargeting Custom Audience in Meta Ads Manager.
25 min · 5 chapters · 1 lab
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Campaign Structure
The three-level hierarchy, choosing an objective, CBO vs ABO, and reading a live campaign — then structure a Black Friday campaign in a faithful Ads Manager clone.
25 min · 4 chapters · 1 lab
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Ad Creative & Placements
The Ad level: what lives here, the four formats, placements (Feed vs Reels vs Stories, Advantage+ vs manual), reading ad-level results — then build the warm and cold ads for the Black Friday campaign.
25 min · 4 chapters · 1 lab
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Advantage+ & the AI Layer
Meta's automation layer, on by default since 2026: Advantage+ sales campaigns, Advantage+ audience (where age and interests became suggestions, not filters), Campaign and Opportunity score, and catalogue ads — plus where automation stops and your judgement still decides.
30 min · 4 chapters · 1 lab
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Pixel, Events & Attribution
The measurement layer under everything else: conversion location and performance goal, the dataset that replaced the Pixel, attribution windows and why Ads Manager never agrees with your shop, then signal loss and the Conversions API.
30 min · 4 chapters · 1 lab
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