Chapter 0 · Overview

Pixel, Events & Attribution

Your targeting can be perfect and your creative brilliant, and you will still buy the wrong outcome if this layer is wrong — efficiently, and with no warning. This module covers what you are really asking Meta for when you set a performance goal, how the dataset and its events carry the evidence, why your reported numbers never match your shop's, and what to do now that browsers block half the signal. Then you inherit a campaign that has spent $2,400 for six orders, and fix it. Prerequisite: Advantage+ & the AI Layer.