Training
Programmes in communication and digital marketing, tailored to your sector before delivery and built around practice — cases, exercises and work participants take straight back to their desks.
Programmes
Every programme is adapted to your sector and level before delivery — these are the foundations, not fixed packages.
Flagship2 days · 8 hours · 6 modules · Arabic or English
The flagship two-day programme: express ideas precisely, produce content that earns attention, and build a professional presence worth following.
1–3 days · in-house, open or online
Strategy, channels, social media and measurement for teams bringing marketing in-house — grounded in data-driven practice.
1–2 days · workshop format
From objective to results: audiences, messages, budgets, content calendars and the KPIs that tell you whether a campaign worked.
Half-day to 2 days · in-house
Presenting with clarity, giving feedback, managing people and discovering the strengths in your team — practical and highly interactive.
1 day · online or in-house
Using AI tools responsibly across research, content and campaigns — with the judgement to know when not to.
Multi-session programmes · NGO and institutional partners
Programmes that build voice, confidence and practical business communication — part of the work that has supported 480+ women.
Flagship programme · full agenda
The flagship two-day programme: express ideas precisely, produce content that earns attention, and build a professional presence worth following.
2 days · 8 hours · 6 modules · Arabic or English
Who it's for
Request this programmeEffective communication. Verbal and non-verbal communication, active listening, reading an audience and choosing the message that fits it — including how each changes online.
What content marketing really is. Why content outperforms traditional advertising, the formats it takes, and where each belongs in the customer journey — with examples from the regional market.
Building a content strategy. Objectives, audience, accurate personas, the right platforms, and an editorial calendar the team can sustain.
Producing effective content. Copywriting fundamentals, storytelling, short-form video and infographics — and adapting one idea across every platform.
Publishing, engagement, results. Publishing schedules, growing engagement, handling comments and criticism, and the metrics that matter.
Personal brand & ethics. A digital presence that shows expertise and protects reputation: credibility, transparency, intellectual property, privacy and responsible use of AI.
Participants leave with
How it works
A short call and questionnaire to understand your team, its level and the result you need.
The programme is adapted to your sector, with examples and exercises drawn from your market.
Interactive sessions in Arabic or English — in-house, as an open programme, or live online.
Materials to keep, certificates of attendance, and a short review of what changed.
Formats
Delivered at your organisation for one team or several, scheduled around your calendar.
Public cohorts for professionals, founders and graduates who want to join individually.
The same interactive format over our own live room — no downloads, attendance tracked.
Hands-on digital marketing courses with labs on Shahd Academy, to learn on your own time.
Shahd shared her expertise with over 200 young people in Baalbeck. Her ability to engage and motivate was outstanding, and every session was tailored to truly resonate — professional, dedicated, and impactful.
Shahd has a great eye for detail and a natural talent for bringing creative ideas to life in ways that connect with people. Always ready with fresh ideas — creative, reliable, and inspiring to work with.
FAQ
Dr. Shahd Alshalami is a Master British Certified Trainer and marketing consultant based in Amman, Jordan. She holds a Doctorate of Business Administration and an MA in Marketing, and has trained more than 2,500 people across Jordan, Saudi Arabia and Lebanon in communication, digital marketing and campaigns.
Communication Skills & Content Marketing (the flagship two-day programme), Digital Marketing Foundations, Marketing Campaigns, Effective Communication & Leadership, AI for Digital Marketing, and communication and entrepreneurship programmes for women. Each is tailored to the sector before delivery.
Both. Every programme can be delivered in Arabic or English, in person at your organisation, as an open programme, or live online.
Yes. Sessions run live in the in-platform room on shahd.academy with attendance tracked automatically, and self-paced digital marketing courses with hands-on labs are available on Shahd Academy.
Send a request through the contact page or on WhatsApp with a few lines about your team and goals. Dr. Shahd replies personally with questions and a first outline.
Share your team size, level and goals — you'll get questions back and a first outline.