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Shahd AlshalamiTraining & Consulting

Consulting

Clear strategy for how you communicate and market.

For organisations whose work is strong but whose marketing doesn't show it yet. We find what's holding the message back, decide what to do about it, and build the plan your team can carry out.

Dr. Shahd presenting to a team in a boardroom

Services

Where I can help

01

Marketing & communication strategy

A review of your positioning, messaging and channels, turned into a focused plan with clear priorities and a 90-day roadmap.

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02

Campaign planning & review

Plan a campaign properly before launch — or find out why a running one isn't delivering, from targeting to creative to measurement.

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03

Partnerships & institutional communication

For NGOs and institutions: communication with partners, donors and the public, drawing on years leading communications and partnerships in the non-profit sector.

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04

Training needs & learning design

Identify the skills your team is missing and design a training plan around them — from a single workshop to a year-long programme.

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How we work

A clear process, start to finish

  1. 1

    Discovery

    A conversation about your goals, audience and what you have tried so far.

  2. 2

    Diagnosis

    A review of your messaging, channels, content and campaign data to find the real gaps.

  3. 3

    Plan

    A focused plan: priorities, messages, channels, a content calendar and the numbers to watch.

  4. 4

    Support

    Optional follow-up sessions and team training so the plan actually happens.

A good fit

Who consulting is for

  • Organisations taking marketing in-house for the first time
  • NGOs and institutions communicating with partners, donors and the public
  • Founders and SMEs whose message isn't landing
  • Teams running campaigns without clear results

Pair it with training

A plan only works if the team can carry it out.

Most engagements finish with a short, tailored training so the people doing the work have the skills the strategy depends on.

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Not sure where to start?

Book a short consultation. We'll look at where you are, where you want to be, and what would make the biggest difference first.