Blog
Notes on being understood.
Practical pieces on marketing, communication and the gap between doing good work and being recognised for it.
The five-second test your website is probably failing
Before anyone reads a word on your homepage, they have already decided whether to stay. Here is what they are actually deciding — and how to check yours.
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Why nobody understands what you do
If you have ever finished explaining your business and watched someone nod politely without understanding, the problem is not your listener. It is the shape of the explanation.
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Your customers are asking AI about you. What is it saying?
People increasingly ask ChatGPT for recommendations instead of searching. Most businesses have no idea whether they show up in those answers — and the fix is not what they expect.
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Speaking up when you are the only woman in the room
The advice is usually to be more confident. That is not advice, it is a description of the outcome. Here is what actually changes how you are heard.
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Why most team training is forgotten by Friday
Organisations spend real money on training that changes nothing. The failure is almost never the trainer or the content — it is three decisions made before anyone enters the room.
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