Insights
Notes on communication, marketing and training.
Practical ideas from the training room and client work — short enough to read between meetings.
14 August 2026 · 6 min read
The five-second test your website is probably failing
Before anyone reads a word on your homepage, they have already decided whether to stay. Here is what they are actually deciding — and how to check yours.
Read the article- 7 August 2026Why nobody understands what you doIf you have ever finished explaining your business and watched someone nod politely without understanding, the problem is not your listener. It is the shape of the explanation.7 min
- 31 July 2026Your customers are asking AI about you. What is it saying?People increasingly ask ChatGPT for recommendations instead of searching. Most businesses have no idea whether they show up in those answers — and the fix is not what they expect.7 min
- 24 July 2026Speaking up when you are the only woman in the roomThe advice is usually to be more confident. That is not advice, it is a description of the outcome. Here is what actually changes how you are heard.8 min
- 17 July 2026Why most team training is forgotten by FridayOrganisations spend real money on training that changes nothing. The failure is almost never the trainer or the content — it is three decisions made before anyone enters the room.7 min