Marketing & communication consulting
A one-to-one engagement to clarify your positioning, refine your message and align how you present it — so the clients you want understand your value and choose you.
Book an initial consultationMarketing & Communication Consultant · Amman
Exceptional work deserves
marketing that proves it.
I work with founders and organisations whose expertise is well ahead of their marketing — turning an unclear message into precise, credible communication that earns the trust of the clients they want.
- 2,500+ professionals trained
- CPD-certified trainer (UK)
- Doctorate in Marketing
- 480+ women empowered
American University of Beirut·CPD — British Certified Trainer·Google Digital Marketing·Anas Academy London·U.S. Embassy Beirut·BPWA·
American University of Beirut·CPD — British Certified Trainer·Google Digital Marketing·Anas Academy London·U.S. Embassy Beirut·BPWA·
2,500+Professionals trained
480+Women empowered
11Years in practice
6+Global certifications
01 Services
Three ways to strengthen
how your organisation
communicates.
Accredited team training
Applied, accredited programmes that equip your team to market, write and communicate to a professional standard — built on real cases rather than theory.
Request a proposalKeynote speaking
Story-led keynotes and workshops, in Arabic or English, that leave an audience with insight they can apply.
Enquire about availability02 Flagship programme
Two days that raise the standard of how your team communicates.
Communication Skills & Content Marketing — the programme I deliver most frequently. Participants learn to express ideas precisely, produce content that earns attention, and build a professional presence worth following. The format is applied throughout: interactive sessions, cases drawn from this market, and material they take directly back to their work.
- 2training days
- 8training hours
- 6core modules
- AR / ENdelivered in
Day one
Communication & content marketing
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Effective communication
Verbal and non-verbal communication, active listening, reading an audience and selecting the message that fits it — including how each of these changes online, and the first impression that cannot be repeated.
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What content marketing really is
Why content marketing outperforms traditional advertising, the formats content takes, and where each belongs in the customer journey — illustrated with examples from the regional market.
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Building a content strategy
Defining the objective, identifying the audience, developing accurate personas, selecting the appropriate platforms, and producing an editorial calendar the team can sustain.
Day two
Creating content & building presence
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Producing effective content
The craft itself: copywriting fundamentals, storytelling, short-form video and infographics — and how to adapt a single idea across every platform.
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Publishing, engagement, results
Publishing schedules, growing engagement, and handling comments and criticism — followed by the metrics that matter and how to interpret them and act on the results.
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Personal brand & ethics
Building a digital presence that demonstrates expertise and protects its reputation: credibility, transparency, intellectual property, privacy, and the responsible use of AI.
Who it's for
What participants leave with
- A content strategy and plan of their own
- Writing and visuals of a higher standard
- Platforms selected deliberately
- The ability to interpret performance data and act on it
- A brand — corporate or personal — worth following
Delivered in-house for teams or as an open programme, and tailored to your sector before delivery.
Request the programme03 In session
See the work in practice.
Unedited footage from live sessions. The first clip includes Arabic subtitles.
04 In their words
What clients and participants say.
Shahd has a great eye for detail and a natural talent for bringing creative ideas to life in ways that connect with people. Always ready with fresh ideas — creative, reliable, and inspiring to work with.
Shahd shared her expertise with over 200 young people in Baalbeck. Her ability to engage and motivate was outstanding, and every session was tailored to truly resonate — professional, dedicated, and impactful.
Miss Shahd, I'm lucky to attend another session with you — you are amazing. I participated in the webinars you gave with centreMINE. Thank you!
مساء الخير دكتورة، أنا من طالباتك في أكاديمية أنس. أنهيت المحاضرات المسجّلة (الذكاء الاصطناعي في التسويق الرقمي) واستمتعت بها كثيرًا. شكرًا لكِ، وبارك الله في علمكِ.
05 FAQ
Frequently asked questions.
Who is Dr. Shahd Al-Shalami?
Dr. Shahd Al-Shalami is a British-certified communication coach, marketing consultant and keynote speaker based in Amman, Jordan. She holds a Doctorate of Business Administration (DBA) in Marketing and has trained 2,500+ people across Jordan, Saudi Arabia and Lebanon.
What services does Dr. Shahd offer?
Private one-to-one communication and personal-branding coaching, keynotes and workshops, and accredited team training in marketing, communication and leadership — delivered in person or online.
Does she coach and train in Arabic and English?
Yes. Dr. Shahd delivers coaching, talks and training fluently in both Arabic and English across the Middle East and beyond.
How can I book a consultation or invite her to speak?
You can book a private consultation or a keynote directly through this website. The fastest way is the WhatsApp button — Dr. Shahd replies personally.
What makes Dr. Shahd's work stand out?
Her work is hands-on and practical, grounded in real business cases rather than theory, with a strong record in women's empowerment — 480+ women empowered — and measurable results for the people and organisations she works with.