Ad Creative & Placements
Chapter 0 · Overview
Ad Creative & Placements
You built the audience (M1) and the campaign structure (M2). Now the part people actually see: the ad. This module covers what lives at the Ad level, the formats and when to use each, where ads show and why one creative doesn't fit all placements, and how to read ad-level results — then you'll write the warm and cold ads for the Black Friday campaign in a simulation of the ad editor. Prerequisite: Campaign Structure.
PrerequisiteCampaign StructureReview →What you'll learn
- ✓Name every part of an ad: creative, primary text, headline, CTA
- ✓Pick the right format — image, video, carousel or collection
- ✓Choose placements and know Advantage+ vs manual
- ✓Read CTR, CPM, cost per result and frequency to fix a creative
Before you start
- No prior ads experience — we start from the ground up
- A Facebook account, to follow along in the real Ads Manager later
- About 30 minutes per module