Campaign Structure
Chapter 0 · Overview
Campaign Structure
You built the audience; now put it inside a campaign that spends wisely. This module covers the Campaign → Ad Set → Ad hierarchy, how objectives steer Meta's delivery, where the budget lives (CBO vs ABO), and how to read a live campaign — then you'll structure a full Black Friday campaign in a simulation of the real Ads Manager.
PrerequisiteAudience TargetingReview →What you'll learn
- ✓Map any ad to the Campaign, Ad Set and Ad levels
- ✓Choose the objective that matches your funnel stage and goal
- ✓Decide between CBO (Advantage) and ABO budgets
- ✓Read a campaign's columns and know what to scale, fix or kill
Before you start
- No prior ads experience — we start from the ground up
- A Facebook account, to follow along in the real Ads Manager later
- About 30 minutes per module