Audience Targeting
Chapter 0 · Overview
Audience Targeting
Audiences are the single biggest lever in Meta advertising — get the audience right and everything else works harder. In this module you'll go from understanding cold, warm and hot audiences to building a precise retargeting Custom Audience inside a faithful simulation of Ads Manager, then prove it in a live lab.
What you'll learn
- ✓Navigate to Audiences in Meta Ads Manager
- ✓Tell Custom, Lookalike and Saved audiences apart and pick the right one
- ✓Build a retargeting audience with correct inclusions, exclusions and windows
- ✓Interpret the audience size estimate and avoid the too-small / too-broad traps
Before you start
- No prior ads experience — we start from the ground up
- A Facebook account, to follow along in the real Ads Manager later
- About 30 minutes per module